The human intelligence you need to boost your marketing efforts.
Growth and value choreographer, I nudge for a harmonious dance between them.
Senior paid media for European brands spending €240k+/year and tired of agency turnover.
For a minimum viable product or service. Educated learning will give us a competitive edge.
Current ad campaigns that run on Google, Meta, LinkedIn or TikTok. Up to date in certificates.
I will base my game plan on the Growth Levers of Acquisition, Retention, and Referral.
Let's dive into that cost per lead and strive to create a good balance between awareness and conversion campaigns.
3 MONTHSAll of the previous services blended in perfect harmony. A Process that includes the Diagnosis phase along with its corresponding Marketing Plan, followed by assistance at the kickoff of Execution.
6 MONTHSLooking to validate demand before launch / before investment?
👉 SOTAVENTO.PROInterested in maximizing the productive potential of artificial intelligence without relinquishing control through strategic or budgetary decisions. I strengthen my skills in:
In keeping with the spirit of the times, we integrate other companies and organizations when the project requires it. We collaborate and recommend these specialists.
I have five cases that make me very happy. You can download this brochure to review the data that I can share with the approval of my clients.
Download brochurePaulo has shown a remarkable commitment to supporting our decision-making with reliable data, and his management of paid campaigns has contributed to lowering our acquisition costs in a very satisfactory manner.
Paulo's intervention was a great experience for the team, it made us talk internally about Marketing, from basic aspects of our brand, to making us participate in the tactical approach to achieve our goals.
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Last updated: July 2026.
Data controller: MALINCORP SpA, Chilean Tax ID (RUT) 77.121.595-5, domiciled at Los Capitanes 1355, Providencia, Santiago, Chile (hereinafter, interchangeably, “MALINCORP” or “Paulo Malinconi”), responsible for the website https://www.paulomalinconi.com (the “Site”). Contact for privacy matters and the exercise of rights: paulo@sotavento.pro.
MALINCORP is committed to protecting the privacy of the Site’s visitors and/or users (the “Visitors” or “Users”).
Legal framework. This Policy is governed by Chilean Law No. 19.628 on the Protection of Private Life and by Law No. 21.719, which modernizes the personal-data protection regime in Chile —effective as of December 1, 2026— and creates the Personal Data Protection Agency. With respect to data subjects located in the European Economic Area, MALINCORP additionally observes the principles of Regulation (EU) 2016/679 (GDPR).
(a) Data you provide voluntarily through the contact form: name, email address, company, website, service of interest, and the content of your message. (b) Technical and browsing data automatically collected when you visit the Site: IP address, browser and device type, and usage data obtained through cookies and similar technologies.
(i) To respond to contact requests, handle inquiries, and schedule meetings; (ii) to communicate with the User regarding the Site and the consulting and growth-marketing services that Paulo Malinconi provides; (iii) to send communications relating to similar activities, in compliance with applicable data-protection legislation; (iv) to organize, segment, and direct marketing actions for Paulo Malinconi’s services, where the User has given consent; (v) to better understand the User’s needs and improve the services offered; and/or (vi) to prepare statistics with the information provided.
The processing is based on: (1) the User’s free, specific, informed, and unambiguous consent; (2) pre-contractual measures requested by the User; (3) MALINCORP’s legitimate interest in the security, operation, and improvement of the Site; and (4) compliance with legal obligations. The User is not obligated to provide their data, but without it MALINCORP will be unable to attend to requests made through the Site.
We keep the data for as long as the relationship with the User is maintained and for the time necessary to fulfill the described purposes and applicable legal obligations. Once those periods elapse, the data will be blocked and subsequently deleted or anonymized.
MALINCORP may provide services directly or through third-party processors (hosting, email, analytics, forms, and advertising providers), who process data on MALINCORP’s behalf under confidentiality and security obligations. Some providers and potential clients may be located outside Chile, including the EU and the US. In such cases MALINCORP adopts contractual safeguards to ensure an adequate level of protection under Law 19.628, Law 21.719, and, where applicable, the GDPR. MALINCORP does not sell the User’s personal data.
At any time the User may exercise their rights of access, rectification, cancellation or erasure, objection, and portability, as well as revoke consent, by writing to paulo@sotavento.pro. They may also file complaints with the Personal Data Protection Agency. The User may object to the use of their data for advertising, market research, or opinion surveys by notifying paulo@sotavento.pro.
MALINCORP applies appropriate technical and organizational measures to ensure a level of security appropriate to the risk and to comply with the principles of Law 19.628 and Law 21.719. In the event of a breach affecting personal data, MALINCORP will notify the Personal Data Protection Agency and the affected data subjects in accordance with the law, within 72 hours where applicable.
The Site uses first-party and third-party cookies. Some are necessary for operation; others, for analytics and advertising, measure usage, remember preferences, and optimize campaigns, and may involve the processing of personal data. A consent notice lets the User accept or reject non-essential cookies; they may also manage or delete them through their browser. Disabling certain cookies may affect the Site and access to the Services. Cookies are further regulated in section 10 of the Terms of Service.
The Site is intended for persons over 18 years of age. Given the factual and technological impossibility of controlling Users’ age, MALINCORP requires, as a sworn statement, that the User declare they are over 18. Any breach or falsehood by a minor shall be the sole responsibility of the User and/or their parents or guardians, who may request deletion of the minor’s information by writing to paulo@sotavento.pro.
If the User provides information beyond that requested —including suggestions or ideas about products and/or advertising— they accept that such information becomes MALINCORP’s property free of charge, and authorize its use, reproduction, distribution, and disclosure, always respecting applicable data-protection regulations.
Last updated: July 2026.
These terms and conditions are an integral part of the Terms of Use of the Paulo Malinconi site (the “Terms and Conditions” or “T&C”). Before using the Services, the User must accept all terms, conditions, and policies established herein. By accessing the Website and using the Service, the User accepts these T&C. If the User does not agree, they must not access the Website or use the Services.
- Website: the electronic address https://www.paulomalinconi.com, through which the Services may be used, subject to these Terms and Conditions and to the Privacy Policy.
- User: the natural person of legal age and with capacity to act under the laws of the Republic of Chile who accesses the Service, responsible for providing truthful information.
- Provider: MALINCORP SpA, RUT 77.121.595-5, domiciled at Los Capitanes 1355, Providencia, Santiago, Chile. Territory: the Republic of Chile.
- Service(s): the consulting and advisory services in growth marketing provided by Paulo Malinconi, which may include SEO audits, market and competitor analysis, audit and optimization of paid-media campaigns (Google, Meta, LinkedIn, TikTok), and full-service marketing consultancy with diagnosis, plan, and execution phases. Deliverables and recommendations are informational and support business decisions; they do not constitute financial, legal, or accounting advice, nor guarantee specific commercial, sales, or profitability results.
The User agrees to: (i) use the Website in accordance with its nature and the Provider’s authorization; (ii) not copy, distribute, commercialize, reverse-engineer, hack, or use any part of the Website without prior written authorization; (iii) not alter or modify the Website; and (iv) not share the Website or its content with minors. The Website does not require user accounts. When using the contact form, the User undertakes to provide truthful, relevant, and complete information. The Provider may provide links to third-party sites without endorsing their content or being responsible for it.
The Provider is not responsible if the information provided by the User is inaccurate, untruthful, or incomplete. The Website material is provided for general information only and should not be the sole basis for decision-making. Any reliance on the material is at the User’s own risk. The Provider reserves the right to modify, discontinue, limit, or suspend the Service at any time.
The Provider may limit, suspend, or prevent access when the User attempts fraud, hacking, or interference; breaches these Terms; or provides information that is not real, accurate, clear, and verifiable. Any User uploading offensive, violent, or discriminatory content, infringing third-party rights, or deemed inappropriate by the Provider may be immediately removed and blocked.
The provision of personal data through the Website is governed by the Privacy Policy, available at https://www.paulomalinconi.com.
Prohibited uses include: illegal acts; violating regulations or laws; infringing intellectual or industrial property; harassing, abusing, or discriminating; submitting false information; uploading malicious code; collecting others’ personal information; generating spam, phishing, crawling, or scraping; obscene purposes; or circumventing security features. The Provider may suspend the Service upon any violation or bad faith.
The Provider does not guarantee that the Service will be uninterrupted, timely, secure, or error-free, and may suspend or cancel it without notice. In no event shall the Provider or its directors, officers, employees, affiliates, agents, contractors, suppliers, or licensors be liable for direct, indirect, incidental, punitive, special, or consequential damages arising from use of the Website or Services, nor for business, commercial, or investment decisions made by the User.
If any provision is determined illegal, void, or unenforceable, it shall be effective to the maximum extent permitted by law, and the unenforceable part shall be severed without affecting the remaining provisions.
The Provider may, at its sole discretion and without prior notice, update, modify, correct, or replace any part of these Terms by posting them on the Website. Continued use after changes are posted implies acceptance.
The Website uses cookies and similar tools to facilitate access and measure use. The User may accept or reject non-essential cookies through the consent notice and disable or delete them through their browser, understanding this could affect use of the Website.
Contact information provided by Users will be safeguarded as confidential and used in accordance with the Privacy Policy at https://www.paulomalinconi.com and applicable legislation.
Users authorize the Provider to use their image, photographs, works, and trademarks for the provision of Services, preparation of photographic or digital material, and audio/video recordings for advertising in Chile and/or abroad. The User warrants such materials do not infringe third-party rights and agrees to hold the Provider harmless against claims.
Users may consult the Privacy Policy at any time at https://www.paulomalinconi.com.
Users may contact the Provider at paulo@sotavento.pro for questions, comments, complaints, and/or suggestions.
These Terms shall be governed and interpreted in accordance with the Laws of the Republic of Chile. Any dispute shall be submitted to the Ordinary Courts of Justice of Santiago, Chile.
Paulo Malinconi
Clients I've worked with
Clients with whom I have worked directly or collaborating with an Agency.